We design to communicate the simplicity and proud history of our culture that values honor and modesty. This extraordinary legacy of fabrication has passed down through generations became the emblem of sophistication that outshines a dauntless and inspiring class. It drives us to believe that we should deliver authentic designs.

Had has never stopped in the belief that success comes from meeting the high level of customer expectations. It gave enthusiasm and drive to bring high standards and quality in every thread fabricated in HAD’s attires. In 2013, HAD worked with young talent to bring innovation and ideas worth implementing to deliver its customers what HAD expects.

A vision for innovation while staying true to our clothing traditions drove HAD to give a new dimension to the concept of fashion in Pakistan. The vision acted as a beacon to bring new ideas and unlimited options in men’s clothing in parallel with the blend of cultural and western dressing styles. HAD has always been driven by quality, comfort and innovation.